DETERMINANTS OF FEMALE EMPLOYEE LOYALTY IN ENTERPRISES IN THANH HOA PROVINCE: THE MEDIATING ROLE OF JOB SATISFACTION
Main Article Content
Abstract
Job satisfaction and employee loyalty are key determinants of sustainable business development. This study identifies factors affecting female employee loyalty with employee satisfaction acting as a mediator. The study uses a structured questionnaire with a 5-point Likert scale to survey a sample of 380 female employees in different industries in Thanh Hoa through Google Forms. Data were analyzed using Smart PLS4.0 software. The experimental results show that income, job characteristics, working conditions, promotion opportunities, workplace relationships, and work-life balance positively affect both employee satisfaction and loyalty, at the same time, satisfaction serves as a mediator in the relationship between the independent variables and employee loyalty. The research results provide a basis for businesses to develop policies to promote employee satisfaction and loyalty in general and female employees in particular.
Keywords
Female employees, satisfaction, loyalty, business, development
Article Details
References
[2] Nguyễn Thị Hồng Duyên, Nguyễn Thị Linh, Trần Thị Phương Thanh (2024), Nghiên cứu các nhân tố ảnh hưởng đến lòng trung thành của nhân viên kế toán tại các doanh nghiệp trên địa bàn thành phố Hà Nội, Tạp chí Kinh tế & Dự báo, https://kinhtevadubao.vn/ nghien-cuu-cac-yeu-to-anh-huong-den-long-trung-thanh-cua-nhan-vien-ke-toan-tai-cac-doanh-nghiep-tren-dia-ban-tp-ha-noi-28714.html
[3] Nguyễn Thị Thu Hằng và Nguyễn Khánh Trang (2013), Các nhân tố ảnh hưởng đến sự hài lòng và lòng trung thành của giảng viên, viên chức tại các trường đại học, cao đẳng ở Lâm Đồng, Tạp chí phát triển Khoa học & Công nghệ, 16(Q3):33-44.
[4] Asrar, H., & Rizwan, M (2016), Factors affecting the job satisfaction of female employees in Karachi, Market Forces, XI(2):25-34.
[5] Chen, H. (2009), A Comparative Study of Organisational Commitment of Bank Employees in Ireland and China, Academy of International Business Conference, Santiago, USA.
[6] Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010), Multivariate Data Analysis, 7th Edition, Pearson, New York.
[7] Hair, J.F., Hult, G.T.M., Ringle, C.M. and Sarstedt, M. (2017), A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). 2nd Edition, Sage Publications Inc., Thousand Oaks, CA.
[8] Henseler, J., Ringle, C. M., & Sarstedt, M. (2015), A New Criterion for Assessing Discriminant Validity in Variance-Based Structural Equation Modeling, Journal of the Academy of Marketing Science, (43):115-135, https://doi.org/10.1007/s11747-014-0403-8
[9] Hieu, D. Van, Nhung, D. T. H., & Linh, T. M. (2021), Identifying work-related factors influencing job satisfaction using job descriptive index questionnaire: a study of IT companies in Hanoi, Journal of International Economics and Management, 21(1):63-85
[10] Hoang Phuong Trinh, Dao Hong Van & The Kien Nguyen (2023), What determines employees’ job satisfaction and loyalty? Evidence from Vietnamese enterprises, International Journal of Advanced and Applied Sciences, 10(2):67-76
[11] Jahanbazi Goujani, A., Shahin, A., Nasr Isfahani, A., & Safari, A. (2019), Analyzing the influence of job satisfaction on hostage employee loyalty in Isfahan Province Gas Company, Benchmarking, 26(6):1728-1748, https://doi.org/10.1108/BIJ-04-2018-0093
[12] Korkki, P. (2011), The shifting definition of worker loyalty, New York Times, 8(8).
[13] Madhavedi, S., Yuen, G. P., Hoo, W. C., & Annamalah, S. (2024), Factors Influencing Job Satisfaction in the Private Sectors Among Malaysian Women, Journal of Ecohumanism, 3(8):1246-1268
[14] Omar, M.K., Mohd, I.H. & Ariffin, M S. (2015), ‘Workload, role conflict and work-life balance among employees of an enforcement agency in Malaysia’, International Journal of Business, Economics and Law, 8(2):52-57.
[15] Ranabhat, D., Timilsina, B. S., & Ranabhat, M. (2023), Job Satisfaction of Female Employees in Commercial Banks of Pokhara, INTELLIGENCE Journal of Multidisciplinary Research, 2(1):69-80, https://doi.org/10.3126/ijmr.v2i1.53623
[16] Santa Cruz FG, López-Guzmán T, and Cañizares SMS (2014), Analysis of job satisfaction in the hotel industry: A study of hotels in Spain, Journal of Human Resources in Hospitality and Tourism, 13(1):63-80, https://doi.org/10.1080/15332845.2013.807394
[17] Turkyilmaz, A., Akman, G., Ozkan, C., & Pastuszak, Z. (2011), Empirical study of public sector employee loyalty and satisfaction, Industrial Management and Data Systems, 111(5):675-696, https://doi.org/10.1108/02635571111137250
[18] Vroom, V. (1964), Work and motivation, New York: Wiley.
[19] Vuong, B. N., Tung, D. D., Tushar, H., Quan, T. N., & Giao, H. N. K. (2021), Determinates of factors influencing job satisfaction and organizational loyalty, Management Science Letters, (11):203-212, https://doi.org/10.5267/j.msl.2020.8.014