THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BUSINESS PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THANH HOA PROVINCE: THE MEDIATING ROLE OF GREEN INNOVATION
Main Article Content
Abstract
This study focuses on examining the impact of corporate social responsibility (CSR) on business performance and the mediating role of green innovation (GI) in small and medium-sized enterprises (SMEs) in Thanh Hoa province. The analysis was conducted using the partial least squares structural equation modeling (PLS-SEM) with a survey sample of 403 enterprises. The results reveal that external CSR has a stronger and more positive effect on both GI and BP compared to internal CSR. Additionally, the findings confirm the mediating role of GI in the relationship between CSR and BP. Based on the research outcomes, the author proposes several recommendations for SMEs to implement CSR and GI practices to enhance their business performance effectively.
Keywords
Small and medium-sized enterprises, green innovation, business performance, PLS-SEM, corporate social responsibility
Article Details
References
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