ỨNG DỤNG DIGITAL MARKETING TRONG THU HÚT KHÁCH DU LỊCH TẠI THỊ XÃ NGHI SƠN, TỈNH THANH HOÁ

Abstract

With the current strong development of information technology, it is really necessary to apply the achievements of information technology in advertising and attracting tourists.
By synthesizing reports of Nghi Son Culture and Sports Department, Thanh Hoa Department of Culture, Sports and Tourism and surveying tourists visiting Nghi Son; The study provides an overview of the current status of digital marketing application and the need to apply digital marketing channels in attracting tourists in Nghi Son town. From the current situation as well as the need to apply digital marketing, research and propose solutions to promote the application of digital marketing in attracting tourists in Nghi Son town, Thanh Hoa province; thereby contributing to promoting the development of tourism as well as the local economy and society.
Keywords: Digital marketing, tourist attraction, Nghi Son town.