ỨNG DỤNG CHUYỂN ĐỔI SỐ NHẰM PHÁT TRIỂN SẢN PHẨM CHO CÁC CHỦ THỂ OCOP TẠI THANH HÓA

Abstract

This paper analyzes the current state of digital transformation among 110 OCOP (One Commune One Product) entities in Thanh Hoa province, aiming to assess their awareness, actions, and application of digital technologies in production and business activities. The findings indicate that while most entities demonstrate a high level of awareness and willingness to adopt digital transformation, they lack concrete implementation plans and practical digital skills. The use of social media platforms and QR codes is relatively common; however, limitations remain in website maintenance, utilization of management software, and participation in e-commerce platforms. Based on these insights, the paper proposes five core solution groups: enhancing awareness, supporting strategic planning, providing essential infrastructure and tools, developing a digital ecosystem, and improving institutional and policy frameworks. These solutions are expected to promote effective digital transformation and foster sustainable development for OCOP entities at the local level.