GIẢI PHÁP HOÀN THIỆN CHIẾN LƯỢC MARKETING SẢN PHẨM OCOP TRÊN ĐỊA BÀN HUYỆN QUAN HÓA, TỈNH THANH HÓA

Abstract

The one product per commune program (OCOP) is a program for economic development in rural areas in the direction of developing internal resources and increasing product value in order to develop agricultural and non-agricultural products and services with advantages in each locality. In recent years, the development of OCOP product marketing strategy has always been one of the key tasks to create a breakthrough in OCOP product development in Quan Hoa district, Thanh Hoa province. Through research on the current situation of OCOP product marketing strategies in Quan Hoa district in recent years, the number of products registered for the OCOP contest is still small, the products are mainly in raw form, not deeply processed, the product design is not rich and commensurate with the potential of the locality. On the basis of analyzing the current situation, the research proposes some solutions to complete the marketing strategy of OCOP products in Quan Hoa district, Thanh Hoa province.