FACTORS INFLUENCING THE DECISION TO SELECT ACCOUNTING SOFTWARE BY SMALL AND MEDIUM-SIZED ENTERPRISES IN THE CONSTRUCTION SECTOR IN THANH HOA

Thi Minh Le1,
1 Hong Duc University

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Abstract

The study aims to identify the factors influencing the decision to select accounting software (AS) among small and medium-sized enterprises (SMEs) in the construction sector in Thanh Hoa. Based on theoretical foundations and research models established in previous studies, the author conducted this study by collecting primary data through surveys of 215 leaders, chief accountants, and heads of departments/divisions in SMEs in the construction sector in Thanh Hoa in 2024. The research findings reveal five factors influencing the decision to adopt AS in SMEs in the construction sector in Thanh Hoa, ranked in order of importance: software features, user requirements, software costs, the reputation of the software provider, and after-sales service. Based on the research results, several recommendations are proposed to help SMEs in the construction sector in Thanh Hoa choose appropriate AS, thereby enhancing their business performance.

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References

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