FACTORS AFFECTING DIGITAL TRANSFORMATION ABILITY OF ENTERPRISES: A CASE STUDY OF THANH HOA PROVINCE

Abstract

Digital transformation has been considered as an urgent mission of businesses to improve competitiveness in the current period. However, the level and quality of digital transformation of enterprises depend on various factors. The study examines 5 factors impacting on the digital transformation capacity of enterprises in Thanh Hoa province, including: Leadership, Staff capacity, Technology Platform, Corporate culture and Pressure on Business.  Utilizing multiple regression analysis on the survey of 200 enterprises in Thanh Hoa province, the result indicates that Staff capacity and Technology platform have the strongest effect on digital transformation ability.