GIẢI PHÁP HOÀN THIỆN HOẠT ĐỘNG MARKETING CỦA CÔNG TY CỔ PHẦN BIA HÀ NỘI - THANH HÓA

Abstract

Hanoi - Thanh Hoa Beer Joint Stock Company is a member of Hanoi Beer Alcohol - Beverage Corporation. With a positioning strategy to create a natural beer flavor, low price with moderate quality and social benefits, the company has gained remarkable successes in recent years, affirming its position not only in Thanh Hoa province but also in other provinces and even export markets. With those achivements, it is impossible not to mention the significant features of the company's marketing activities. However, in terms of product policy, pricing policy, distribution policy and promotion policy, there are still many limitations. The purpose of this study is to assess the current situation of the company's marketing activities, thereby suggesting solutions to improve these activities in the coming time.
Keywords: Positioning, marketing activities, solutions.