DEVELOPING A MODEL OF FACTORS INFLUENCING GREEN MANAGEMENT IN TOURISM ENTERPRISES
Main Article Content
Abstract
Green management has increasingly become both a strategic imperative and an inherent necessity for enterprises seeking the dual objectives of economic growth and environmental protection, thereby advancing sustainable development. This study focuses on developing a theoretical framework of factors influencing green management in tourism enterprises, and subsequently proposes a formal research model to support in-depth analysis and inform solutions for promoting green transformation and governance. The empirical results, based on a survey of 225 observations, indicate that the following factors exert a positive influence on green management practices in tourism enterprises: awareness level, leadership capability, financial capacity, equipment and technology, institutional and policy frameworks, green tourism trends, and government supportGreen management has increasingly become both a strategic imperative and an inherent necessity for enterprises seeking the dual objectives of economic growth and environmental protection, thereby advancing sustainable development. This study focuses on developing a theoretical framework of factors influencing green management in tourism enterprises, and subsequently proposes a formal research model to support in-depth analysis and inform solutions for promoting green transformation and governance. The empirical results, based on a survey of 225 observations, indicate that the following factors exert a positive influence on green management practices in tourism enterprises: awareness level, leadership capability, financial capacity, equipment and technology, institutional and policy frameworks, green tourism trends, and government supportGreen management has increasingly become both a strategic imperative and an inherent necessity for enterprises seeking the dual objectives of economic growth and environmental protection, thereby advancing sustainable development. This study focuses on developing a theoretical framework of factors influencing green management in tourism enterprises, and subsequently proposes a formal research model to support in-depth analysis and inform solutions for promoting green transformation and governance. The empirical results, based on a survey of 225 observations, indicate that the following factors exert a positive influence on green management practices in tourism enterprises: awareness level, leadership capability, financial capacity, equipment and technology, institutional and policy frameworks, green tourism trends, and government support.
Keywords
Green management, green tourism, green transformation, leadership and trends.
Article Details
References
[2] Ajzen, I. (1991), The theory of planned behavior, Organizational Behavior and Human Decision Processes, 50(2):179-211, https://doi.org/10.1016/0749-5978(91)90020-T.
[3] Aldawsari, S. H. (2025), Role of government support in advancing green technology development and innovation in G20 economies, Discover Sustainability, (6):Article 859, https://doi.org/10.1007/s43621-025-01828-z
[4] Bansal, P., & Roth, K. (2000), Why companies go green: A model of ecological responsiveness, Academy of Management Journal, 43(4):717-736. https://doi.org/10.5465/1556363
[5] Chen, Y.-S. (2008), The driver of green innovation and green image: Green core competence, Journal of Business Ethics, (81):531-543, https://doi.org/10.1007/s10551-007-9522-1
[6] DiMaggio, P. J., & Powell, W. W. (1983), The iron cage revisited: Institutional isomorphism and collective rationality, American Sociological Review, 48(2):147-160.
[7] Fornell, C., & Larcker, D. F. (1981), Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, 18(1):39-50.
[8] González-Benito, J., & González-Benito, Ó. (2006), A review of determinant factors of environmental proactivity, Business Strategy and the Environment, 15(2):87-102, https://doi.org/10.1002/bse.450
[9] Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022), A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.), Sage Publications.
[20] Hambrick, D. C., & Mason, P. A. (1984), Upper echelons: The organization as a reflection of its top managers, Academy of Management Review, 9(2):193-206, https://doi.org/10.5465/amr.1984.4277628
[11] Han, H., Hsu, L.-T. J., & Sheu, C. (2010), Application of the theory of planned behavior to green hotel choice, Tourism Management, 31(3):325-334. https://doi.org/10.1016/j.tourman.2009.03.013
[12] Hart, S. L. (1997). Beyond greening: Strategies for a sustainable world. Harvard Business Review, 75(1), 66-76.
[13] Hart, S. L., & Dowell, G. (2011), A natural-resource-based view of the firm: Fifteen years after, Journal of Management, 37(5):1464-1479, https://doi.org/10.1177/ 0149206310390219.
[14] Leonidou, L. C., Fotiadis, T. A., Christodoulides, P., Spyropoulou, S., & Katsikeas, C. S. (2015), Internal drivers and performance consequences of green business strategy, Journal of Business Ethics, (132):643-664, https://doi.org/10.1007/s10551-014-2360-7.
[15] Min, H., & Galle, W. P. (2001), Green purchasing practices of US firms, International Journal of Operations & Production Management, 21(9):1222-1238. https://doi.org/10.1108/EUM0000000005923
[16] Murini, M. (2020), Determinants of green management practices in hotels in Kisumu City, Kenya: A theoretical framework, Journal of Strategic Management, 5(1):47-63.
[17] Pane Haden, S. S., Oyler, J. D., & Humphreys, J. H. (2009), Historical, practical, and theoretical perspectives on green management: An exploratory analysis, Management Decision, 47(7):1041-1055.
[18] Porter, M. E., & van der Linde, C. (1995), Toward a new conception of the environment-competitiveness relationship, Journal of Economic Perspectives, 9(4):97-118.
[19] Schein, E. H. (2010), Organizational culture and leadership (4th ed.), Jossey-Bass.
[20] Shrivastava, P. (1995), The role of corporations in achieving ecological sustainability. Academy of Management Review, 20(4):936-960, https://doi.org/10.5465/amr. 1995.9512280026.
[21] Testa, F., & Iraldo, F. (2010), Shadows and lights of green supply chain management, Journal of Cleaner Production, 18(10-11):953-962, https://doi.org/10.1016/j.jclepro. 2010.03.005
[22] United Nations World Tourism Organization. (2022), Tourism and green investments. https://www.unwto.org
[23] Zhu, Q., Sarkis, J., & Lai, K.-H. (2007), Green supply chain management: Pressures, practices and performance within the Chinese automobile industry, International Journal of Production Economics, 111(2):261-273, https://doi.org/10.1016/j.ijpe. 2006.01.00.
[24] Zhang, H., & Wei, S. (2024), Green finance improves enterprises’ environmental, social and governance performance: A two dimensional perspective based on external financing capability and internal technological innovation, PLOS ONE, 19(4):e0302198, https://doi.org/10.1371/journal.pone.0302198