DEVELOPING A MODEL OF FACTORS INFLUENCING GREEN MANAGEMENT IN TOURISM ENTERPRISES
Main Article Content
Abstract
Green management has increasingly become both a strategic imperative and an inherent necessity for enterprises seeking the dual objectives of economic growth and environmental protection, thereby advancing sustainable development. This study focuses on developing a theoretical framework of factors influencing green management in tourism enterprises, and subsequently proposes a formal research model to support in-depth analysis and inform solutions for promoting green transformation and governance. The empirical results, based on a survey of 225 observations, indicate that the following factors exert a positive influence on green management practices in tourism enterprises: awareness level, leadership capability, financial capacity, equipment and technology, institutional and policy frameworks, green tourism trends, and government supportGreen management has increasingly become both a strategic imperative and an inherent necessity for enterprises seeking the dual objectives of economic growth and environmental protection, thereby advancing sustainable development. This study focuses on developing a theoretical framework of factors influencing green management in tourism enterprises, and subsequently proposes a formal research model to support in-depth analysis and inform solutions for promoting green transformation and governance. The empirical results, based on a survey of 225 observations, indicate that the following factors exert a positive influence on green management practices in tourism enterprises: awareness level, leadership capability, financial capacity, equipment and technology, institutional and policy frameworks, green tourism trends, and government supportGreen management has increasingly become both a strategic imperative and an inherent necessity for enterprises seeking the dual objectives of economic growth and environmental protection, thereby advancing sustainable development. This study focuses on developing a theoretical framework of factors influencing green management in tourism enterprises, and subsequently proposes a formal research model to support in-depth analysis and inform solutions for promoting green transformation and governance. The empirical results, based on a survey of 225 observations, indicate that the following factors exert a positive influence on green management practices in tourism enterprises: awareness level, leadership capability, financial capacity, equipment and technology, institutional and policy frameworks, green tourism trends, and government support.
Keywords
Green management, green tourism, green transformation, leadership and trends.
Article Details
References
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