LE THI, L.; TRINH THI THU, H.; BUI TIEN, T. DEVELOPING UNIVERSITY BRANDS IN THE CONTEXT OF DIGITAL TRANSFORMATION: A CASE STUDY OF HONG DUC UNIVERSITY. Hong Duc University Journal of Science – Economic - Business Administration, Polistics and Law, [S. l.], v. 78, n. 7, p. 59-66, 2025. Disponível em: https://hdujs.edu.vn/index.php/ktctpl/article/view/811. Acesso em: 3 jul. 2026.