LÊ, T. N.; LÊ, T. L.; LÊ, T. B. INFLUENCE OF DIMENSIONS OF BRAND EQUITY ON PURCHASE INTENTION TOWARD SMARTPHONE: A CASE STUDY OF STUDENTS OF UNIVERSITIES IN THANH HOA PROVINCE. Hong Duc University Journal of Science, [S. l.], n. 70, 2024. DOI: 10.70117/hdujs.70.2024.597. Disponível em: https://hdujs.edu.vn/index.php/hdujs/article/view/597. Acesso em: 7 mar. 2026.